• Sorare Global Fantasy Football has partnered with the Premier League for a multi-year licensing deal.
• Fans can build custom teams and win rewards as professional club owners.
• The deal is for a four-year licensing contract and the Premier League also has an option to take an equity stake in Sorare.
The Premier League has made a bold move to partner with Sorare Global Fantasy Football, a Non-fungible token (NFT)-based fantasy game and marketplace. The multi-year licensing deal allows fans to build custom teams and win rewards as if they were professional club owners.
The Financial Times reported that the deal lasts for four years and that Sorare will pay the Premier League tens of millions of pounds a year to secure the rights. The final payment for each year will depend on performance. Furthermore, the Premier League also has an option to take an equity stake in Sorare. This partnership comes at a time of great turmoil for the crypto industry as prices of major cryptoassets have gone up but other issues and worries remain due to the failures of crypto companies and projects.
Sorare Managers can now play with Premier League stars of their choice in either Premier League or global competitions. The marketplace has already partnered with over 300 football clubs and teams around the world, including Europe’s top leagues. Football fans around the world can now collect, buy, sell, and trade officially licensed digital cards featuring every player from across the Premier League’s 20 clubs.
The partnership between Sorare and the Premier League is a bold move and will likely bring positive attention to the crypto industry. This could be a sign that the industry is finally maturing and moving away from its tumultuous past. It will be interesting to see how this partnership develops and how it will benefit both parties in the long run.